A Typeface Creation For A Custom Studio

Schick Toikka developed Phonic, a sans-serif typeface family designed for clear messaging. It features technical precision with visual elements that engage the senses, distinguishing it from other typefaces. The design incorporates rounded junctions at certain angles, blending sharp and soft corners to create a unique visual identity reminiscent of machine-made lettering. Phonic's inner forms maintain smoothness, ensuring balance in positive and negative space. The typeface also offers a human touch, as some strokes are finished diagonally, adding a sensory dimension. Available in roman, italic, and monospaced styles across four weights, Phonic is tailored for versatility, performing well in various sizes while producing an even color for paragraph text.