Custom Typeface For Nike Women

Schick Toikka collaborated with design studio Deutsche & Japaner to create a custom typeface for Nike Women. This typeface is prominently featured across various platforms, including campaigns, retail concepts, products, and social media, globally. The branding initiative aimed to redefine Nike Women's perspective on femininity, focusing on concepts of multi-sensuality and equality. The project reflects a modern approach to branding that resonates with contemporary audiences and enhances the Nike Women identity.