Rebranding For Schwäbisch Hall

Strichpunkt Design revitalized the corporate identity of Schwäbisch Hall, Germany’s largest home loan and savings bank, aligning it with digital transformation goals. The refreshed design introduces a flexible system centered on the values 'Individual. Clear. Together.', featuring a revised fox mascot, a new corporate font named 'Fox', and a vibrant yellow-red color palette to convey warmth and trust.