Corporate Branding For Schauspiel Stuttgart

Strichpunkt Design developed a new corporate identity for Schauspiel Stuttgart, inspired by the theatre’s historic location on the former royal botanical gardens. The design featured a rosette logo and a series of season-specific motifs resembling a vibrant flower market, complemented by inventive programme booklets that visually reinterpreted each play’s narrative. The result was a bold and eclectic visual system that elevated the theatre’s public image and audience engagement.