Corporate Reporting For Adidas Group

Strichpunkt developed the adidas Group’s 2015 annual report, titled 'How We Create the New', centered on the company’s Strategy 2020. The publication combined a magazine and report format, using bold visuals, dynamic layouts, and varied materials to communicate adidas’ strategic pillars of Speed, Cities, and Open Source. The result was a visually striking and content-rich corporate communication piece that reflected the brand’s forward-thinking vision.