Motion Visuals for Vaerm
A soft pulse of warm light makes Vaerm’s heat visible.
Studio Plankton collaborated with Vaerm on a series of visuals for its online platform. The work places Vaerm’s silicone case in an environment designed to extend the product’s function while keeping it as the focal point. A soft glow and warm light spreading across the silicone visualize the product heating, while its distinctive movement is captured to suggest the connection between user and product.
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Insights
- The online visuals combine a warm, cosy atmosphere with a demonstration of the product’s behavior.
- The silicone case’s distinctive movement is captured as part of the product presentation.
- The campaign environment extends the product’s function while keeping the product as the scene’s focal point.
- A soft glow spreads across the silicone like a gentle pulse, making the heating visible while preserving the calm mood.
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