The project created the visual identity and packaging for Swire Group’s limited-edition Chinese New Year red packet collection. Conceived as a premium festive giveaway, the collection was designed to express prosperity, heritage, and contemporary elegance through every fold and detail. The case spans packaging and print, with editions released in 2018 and 2019. The work positions the red packet not only as seasonal packaging but also as a refined corporate gift rooted in cultural tradition.
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