Brand Identity and Packaging for Peddlers Gin Co.

OMSE developed a full brand identity and packaging system for Peddlers Gin Co., China’s first craft gin. Drawing inspiration from Shanghai’s early 20th-century sign-writing and secret societies, the studio created a custom typeface and distinctive apothecary-style bottle. The launch campaign featured a limited-edition mahjong box and antique key mailer, blending storytelling with craftsmanship.

Set in a custom typeface