Nomad partnered with Nike to deliver an integrated brand experience for the launch of the Premier League match ball, Tunnel Vision Merlin. The new ball prominently features the Premier League trophy icon, designed by Nomad as part of the Season 19/20 brand refresh. This design serves as a visual reminder for players to focus on their ultimate goal. In addition to a takeover of Nike Town, Nomad developed a digital campaign and a launch film that was showcased on the storefront and reached thousands of shoppers on Oxford Street, enhancing the overall impact of the product launch.
The article gathers insights from leading creative directors and studio founders about their strategic priorities for 2026. Themes include efficiency through AI, the growing importance of strategy, blurred boundaries between disciplines, and the need for bold, distinctive creative work. Despite economic uncertainty, many studios express optimism and a focus on smarter, more collaborative approaches.
Liz Gorny’s opinion piece for It’s Nice That explores whether client briefs in the creative industry are deteriorating in quality. Drawing on perspectives from industry figures like Aries Moross, Terry Stephens, Mike Reed, and Ed Tsue, the article examines trends such as longer, AI-written, and more collaborative briefs, as well as issues of stakeholder misalignment. While some see these changes as signs of decline, others view them as evidence of growing client awareness and ambition.
Katy Cowan argues that communication, not talent, is the most vital skill for freelancers. Drawing on her experience and examples from Stuart Watson of Nomad and James Ede of Be Heard, she explains how consistent, respectful communication builds trust and long-term client relationships. The article emphasizes that reliability and clarity often matter more than creative brilliance in sustaining a freelance career.