Integrated brand experience for Nike's Premier League match ball

Nomad partnered with Nike to deliver an integrated brand experience for the launch of the Premier League match ball, Tunnel Vision Merlin. The new ball prominently features the Premier League trophy icon, designed by Nomad as part of the Season 19/20 brand refresh. This design serves as a visual reminder for players to focus on their ultimate goal. In addition to a takeover of Nike Town, Nomad developed a digital campaign and a launch film that was showcased on the storefront and reached thousands of shoppers on Oxford Street, enhancing the overall impact of the product launch.