Nomad partnered with Nike to deliver an integrated brand experience for the launch of the Premier League match ball, Tunnel Vision Merlin. The new ball prominently features the Premier League trophy icon, designed by Nomad as part of the Season 19/20 brand refresh. This design serves as a visual reminder for players to focus on their ultimate goal. In addition to a takeover of Nike Town, Nomad developed a digital campaign and a launch film that was showcased on the storefront and reached thousands of shoppers on Oxford Street, enhancing the overall impact of the product launch.
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Creative Boom’s special report by Tom May gathers insights from seven UK studio leaders on how AI is influencing the creative process. While many see AI as a useful tool for accelerating research and ideation, they agree it hasn’t replaced human creativity or judgement. The consensus is that AI is being pragmatically integrated into workflows, enhancing efficiency without redefining the essence of creative work.
The article gathers insights from leading creative directors and studio founders about their strategic priorities for 2026. Themes include efficiency through AI, the growing importance of strategy, blurred boundaries between disciplines, and the need for bold, distinctive creative work. Despite economic uncertainty, many studios express optimism and a focus on smarter, more collaborative approaches.
Liz Gorny’s opinion piece for It’s Nice That explores whether client briefs in the creative industry are deteriorating in quality. Drawing on perspectives from industry figures like Aries Moross, Terry Stephens, Mike Reed, and Ed Tsue, the article examines trends such as longer, AI-written, and more collaborative briefs, as well as issues of stakeholder misalignment. While some see these changes as signs of decline, others view them as evidence of growing client awareness and ambition.