Integrated Campaign for WWF Living Planet Report 2026
Cut paper gives WWF’s Science of Hope a tactile visual language.
NOMINT created the creative platform and global integrated campaign for WWF’s Living Planet Report 2026, "The Science of Hope." The work comprises eight films directed by NOMINT artist Joana Sus, alongside out-of-home and direct-mail materials for WWF International and local offices. Its visual and written language uses poetry and handcrafted paper animation: paper is cut, torn, multiplied and reshaped as animals disappear or return, expressing biodiversity loss alongside nature’s capacity to recover.
Insights
- NOMINT developed the creative platform and an integrated global campaign of eight master films, out-of-home materials and direct mail for WWF’s Living Planet Report 2026.
- Joana Sus directed the films and developed a handcrafted language in which paper is cut, torn, multiplied and reshaped within footage.
- Animals disappear piece by piece or multiply and return, expressing the campaign’s tension between nature’s vulnerability and its capacity to recover.
- Andrew Boulton wrote the words, while Cut+Run shaped the films, with Stacy Peterson editing the hero film.
- Twelve Decibels handled music supervision, 750mph sound design and Black Kite colour grading.
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