Studio: Media Work

Client: Volvo

Work: Motion Design

Industry: Automotive

Motion Design For Volvo Safety In Mind Campaign

Media.Work collaborated with AKQA and Volvo to create a series of animations for the 'Safety in Mind' campaign, part of Volvo’s global rebranding. The project visualizes how drivers’ emotions influence their driving experience through dynamic gradient-based motion graphics that evoke sensation and movement.

Tags: Automotive, Emotion, Motion, Narrative, Road, Safety