Pre-Tournament Campaign for the Ryder Cup Centennial

MATTA created 'Adare to Dream', the Ryder Cup’s first-ever pre-tournament campaign marking its 100th anniversary. The mixed-media campaign combined archival moments, motion graphics, and new footage from Adare Manor to build anticipation years ahead of the 2027 event. It achieved record engagement across digital and out-of-home channels, setting a new benchmark for the tournament’s brand marketing.