Campaign for LTA to Encourage Women's Return to Tennis

MATTA partnered with the Lawn Tennis Association (LTA) to create a nationwide campaign encouraging women aged 25–50 to return to tennis. The initiative tackled barriers such as time, confidence, and accessibility, reframing tennis as an inclusive and joyful activity open to all. Featuring relatable ambassadors and multi-channel storytelling, the campaign aimed to close the gender gap in the sport.