M — N Associates created a distinctive lifestyle-driven identity for JUS, a Saigon-born cold-pressed juice brand focused on healthy living and plant-based nutrition. Drawing on the yoga triangle as a symbol of balance between body, spirit, and mind, the studio developed a signature triangular bottle that became the core expression of the brand’s philosophy of purity and balance. The project also included a simple organic logo, an ingredient-based icon system for flavor recognition, and interior direction for a calm, minimal retail space that contrasts with the surrounding urban architecture. Together, these elements positioned JUS as a fresh, practical, and visually memorable pioneer in Vietnam’s cold-pressed juice market.