M — N Associates created a playful brand identity and packaging system for Malto, a teen milk brand in Vietnam developed by IDP under the LOF brand strategy “Choosing your happiness.” To differentiate Malto in a category focused on leadership and health claims, M — N Associates positioned it as the “happy teen choice,” drawing on Asian teen culture and everyday joy. The work includes a cast of characters called the Malto Gang, a curvy upward-moving logotype, a vibrant yellow signature color, custom typography, and a humorous youth-oriented brand voice. The packaging uses a bold minimalist layout with prominent characters on the front and witty copy on the back to build recognition and engagement.