Promotional imagery for Carl Ander’s book signings

Lundgren+Lindqvist produced a set of promotional images for photographer Carl Ander’s book-signing events in Paris, Malmö, Gothenburg, and Stockholm. Emphasizing the artist’s hand, the imagery created an intimate, recognizable thread across channels. A single T-shirt functioned as a recurring prop and canvas, printed four times with city-specific details and worn by Ander at each event, unifying the tour’s communications while differentiating dates and locations. The concept delivered a simple, repeatable system for event marketing, pairing minimal production with strong authorship and clear, location-based information.