Studio: LoveGunn

Client: MG

Work: Campaign

Industry: Automotive

Season Campaign Platform For Arsenal And Mg Partnership

LoveGunn developed 'Powered by Passion', a unified campaign platform for MG’s partnership with Arsenal during the 2025/26 season. The campaign connected MG’s brand narrative with Arsenal’s fan culture, delivering a cohesive system across stadium, digital, and community touchpoints.

Tags: Cohesive, Collaborative, Dynamic, Energetic, Immersive, Sporting