Anniversary Campaign for Microsoft’s 50th Celebration

To commemorate Microsoft’s 50th anniversary, Koto developed a global campaign titled 'Change Needs Makers.' The work blended nostalgic references like Clippy with futuristic 3D visuals, celebrating five decades of innovation while inspiring the next generation of creators. The campaign spanned digital, physical, and experiential touchpoints, from Times Square activations to product integrations across Microsoft platforms.