Studio: Koseda
Untitled Case
Related articles
- "Frontify and Studios Debate: Can Brand Flexibility Go Too Far?"
The Brand Identity · Dec 2, 2024
The article, part of The Brand Identity’s 'The Shift' series in collaboration with Frontify, explores the balance between fixed and flexible brand systems. Featuring insights from Studio Koseda, Snøhetta Design, and JKR, it examines how modern identities adapt across touchpoints while maintaining recognisability. The discussion highlights projects for RCA, Mozilla, and Recreate as examples of dynamic yet consistent branding.