Klim Type Foundry custom-designed the Story Sans font family for Trade Me. The project presents type specimens and documents the design process behind the bespoke sans-serif typeface.
Creative Boom’s November 2025 roundup highlights seven new typefaces that balance tradition and innovation. From Kris Sowersby’s Die Grotesk challenging Helvetica to Jeanne Saliou’s Bilzig addressing linguistic inclusivity, the article showcases a diverse range of typographic experimentation. The feature emphasizes collaborative authorship, technical sophistication, and cultural reflection in contemporary type design.