Studio: KesselsKramer

Client: Eastpak

Work: Advertising

Industry: Fashion

Campaign For Eastpak Built To Resist

KesselsKramer created the 'Built to Resist' campaign for Eastpak, celebrating durability and individuality through bold, rebellious storytelling. The campaign positioned Eastpak as a brand for those who challenge convention and express resilience in everyday life.

Tags: Communication, Messaging, Mindset, Positioning, Slogan