Campaign For Citizenm Amstel Hotel Launch

KesselsKramer created a citywide campaign to celebrate the opening of citizenM Amstel, the hotel brand’s third and most central Amsterdam location. Collaborating with photographer Lois Cohen, the project showcased portraits of local citizens representing iconic neighbourhoods, displayed across digital billboards and social media. Playful projections on nearby hotels further introduced citizenM’s distinctive spirit of affordable luxury to the city.