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Awareness Campaign For Women Inc. Equal Pay Day by KesselsKramer - D1S1 Design Spotlight

Studio: KesselsKramer

Client: WOMEN Inc.

Work: Campaign

Industry: Non-profit

Awareness Campaign For Women Inc. Equal Pay Day

KesselsKramer created a playful and accessible campaign for WOMEN Inc. to raise awareness about the gender pay gap ahead of Equal Pay Day. Using a phone-in quiz style video featuring Dutch YouTube star Nienke Plas, the campaign made the issue tangible and engaging, surpassing its three-month targets within a week.

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Tags: Humorous, Inclusive, Playful, Satirical, Social, Viral

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