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Motion Design for Discover LA Campaign by Imaginary Forces - D1S1 Design Spotlight

Studio: Imaginary Forces

Client: Discover LA

Work: Motion Design

Industry: Hospitality

Motion Design for Discover LA Campaign

Creative Director Alan Williams drew inspiration from Saul Bass’s iconic visual language to craft dynamic motion spots for Discover LA. The work blends ergonomic composition with artistic flair, evoking mid-century cinematic energy while promoting the city’s vibrant identity.

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Tags: Action, Advocacy, Sequences, System

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