Studio: Huge
The Brand Identity · Jul 8, 2024 · Interview
The Brand Identity interviews London-based freelance designer Yuriy Starikov about his creative journey, his philosophy of constant learning, and his growing passion for 3D design. He discusses his experiences working with major brands like Nike and agencies such as R/GA, Huge, and AKQA, as well as his new collaborative studio with creative director Pieter Konickx. The conversation explores themes of curiosity, imposter syndrome, and the importance of play in creative practice.
The Brand Identity · Nov 4, 2020
Athletics created a personable new brand identity for Citrix, repositioning the software giant as a strategic partner focused on employee experience. The rebrand centers on a human, approachable wordmark and uses Public Sans, soft illustrations by Matt Blease, and collaborations with studios like CATK, Buck, and Huge to express the brand’s new strategic premise: 'the space to succeed.'