Anti-bullying social campaign and responsive hub for Secret

Haus partnered with Secret’s Clinical Strength line to combat bullying with a large-scale digital initiative. The studio designed and engineered a responsive social hub that aggregated user posts across Twitter, Instagram, and Facebook by scraping multiple hashtags into a single, cohesive feed. The core challenge was normalizing unpredictable, mixed-media content of varying shapes and sizes while maintaining visual harmony across devices. Haus developed a flexible grid system and adaptive layouts to ensure consistency, then tailored the mobile experience to mirror familiar social app behaviors with a single-column scroll, large imagery, and readable text. The campaign fostered a massive online community and tallied over a million interactions, demonstrating measurable engagement and reach.