Studio: Haus
More in blue
The Brand Identity · May 1, 2025
The Brand Identity’s feature details how Yung Studio, led by Melody Yung, reimagined Lady Gaga’s website as an evolving digital platform blending storytelling, commerce, and fan engagement. Collaborating with Commerce-UI and Viso Haus, the team built an immersive, WebGL-powered experience that earned multiple Webby Awards. The project emphasizes flexibility, emotional resonance, and a break from traditional social media constraints.
The Brand Identity · Oct 31, 2024 · Interview
The Brand Identity interviews Belinda O’Brien, founder of Sydney-based studio SUPERHAUS, about her journey from street art and packaging design to leading a cultural branding powerhouse. She discusses her creative philosophy, the evolution of her studio, and her focus on building 'cult brands that inspire movements' across hospitality, wellness, and lifestyle sectors. The piece highlights her collaborative, flexible studio model and her commitment to queer and female representation in design.
The Brand Identity · Jul 4, 2024 · Interview
The Brand Identity interviews multidisciplinary designer Paul Bille about his practice exploring digital infrastructures, community-led design, and collaborations with artists and cultural institutions. Based in New York, Bille discusses projects such as Operation Earnest Voice and 192168285.xyz, his partnership with Lukas Engelhardt, and his role as Creative Director at telos.haus. The conversation delves into his tools, material experiments, and reflections on digital culture and design systems.
The Brand Identity · Apr 4, 2024
SUPERHAUS created a fiery and playful brand identity for LULU, a new Pan-Asian restaurant in Bondi Beach and sister to Sydney’s Raw Bar. The identity draws on Japanese and beachside influences, using GT Maru typefaces and a bold, symmetrical wordmark to convey warmth and rhythm. The project balances cultural references with a vibrant visual system across print, signage, and digital applications.