Motion Design For Vuori Activewear Launch

Found Studio collaborated with LA-based activewear brand Vuori to create a series of motion and visual assets for the launch of their Kore and BlissBlend product ranges. The work visualizes the technical and tactile qualities of the fabrics through macro cinematography and CG simulations, blending scientific precision with a Californian aesthetic. The result communicates both the innovation and comfort behind Vuori’s performance materials.