Campaign Film and Key Visuals for Glenfiddich XS Launch

Found Studio collaborated with Made Thought to craft campaign films and key visuals for the launch of Glenfiddich XS in China. The work translates the whisky’s flavour notes into immersive visual expressions, blending tactile bottle details with ethereal, smoke-like landscapes inspired by Speyside. The result evokes a modern interpretation of heritage designed to attract new audiences.