Custom Typeface for T-Market Supermarkets

Retail brand refresh completed in 32 business days by modifying an existing typeface

In early 2024, Fontfabric developed a bespoke typeface system for T-Market, a Bulgarian supermarket chain owned by Maxima Bulgaria. Working within a 32-business-day timeline and a limited budget, the studio adapted its existing Glober typeface rather than starting from scratch. Modifications included soft brush finishes on stems, terminals, and apexes to give the humanist base a warmer, more retail-appropriate character. The resulting system delivered two weights—Bold and Black—alongside a custom type manual for deployment across signage, price labels, digital displays, and marketing channels.

Set in Glober

Insights

A prior typographic audit identified inconsistent hierarchy and tone mismatches across assets, informing the design brief.
Rather than commission a typeface from scratch, the studio modified its own Glober family—reducing time and cost while still delivering a tailored result.
Brush-finished stems, terminals, and apexes were the primary distinguishing modifications added to Glober's humanist structure to suit the retail brand tone.
Delivery included a custom type manual to standardise usage across the client's internal teams and formats.