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Campaign Activation for Bud Light x NFL by Durham - D1S1 Design Spotlight

Studio: Durham

Client: Bud Light

Work: Campaign

Industry: Food & Beverage

Campaign Activation for Bud Light x NFL

Durham created a 2021–2022 Bud Light x NFL campaign that shifted from a national, logo-led approach to localized expressions of football fandom. The work translated regional slang, rally cries, and stadium culture into team packaging, player activations, social content, stadium motion graphics, and the #forthefans platform.

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Date: Fri, Mar 8

Tags: Banners, Beer, Fan, Signage, Stadium

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