Visual Identity and Motion Design for the DEMO Festival

Studio Dumbar/DEPT® created the visual identity and motion system for DEMO, the world’s first Design in Motion festival held at Amsterdam Central Station. The identity features a dynamic variable typeface driven by a custom script, allowing interactive distortion and animation across digital screens and online platforms. The project celebrated the creativity and innovation of motion design in a public space, engaging hundreds of thousands of passersby.

Set in a custom typeface