Rebranding For A Vibrant Restaurant In Saigon

Elgin, a lively restaurant in Saigon blending bar-style warmth with refined dining, commissioned a rebranding to create a lasting visual identity. Inspired by the founders’ origins on Hong Kong’s Elgin Street, the new design draws from restaurant receipts, combining handwritten and thermal-print typography with playful printing imperfections and a distinctive dark green and light pink palette.

Set in a custom typeface