Audiovisual Campaign for IBM’s Cost of a Data Breach Report
Threat and defence become an audiovisual conversation.
CATK created a visual and sonic system for IBM’s 2026 Cost of a Data Breach Report, framing the evolving relationship between cyber threat and defence. The scalable audiovisual assets communicate report findings across the report, presentation, and social channels.
Insights
- CATK worked with IBM Blue Studio to give the changing relationship between cyber attack and defence a visual and sonic form for the 2026 Cost of a Data Breach Report.
- Threat and defence have distinct visual characters, defined by their behaviour as well as their appearance.
- A darker sound layer establishes tension before a brighter counterforce enters; the brighter tones gradually prevail, moving the composition toward resolution.
- The assets extend across the report, presentations and social channels, highlighting individual findings and data points within a shared audiovisual language.
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