Variable Lettering for FC Qairat
A football club’s archive becomes variable lettering.
Collective Typeworks created variable lettering for a documentary series about FC Qairat, drawing on archival club logos and Soviet-era Kazakh typography. The design reworks the proportions of Roman capitals for a contemporary sports setting. A request for a heavier, lower-contrast version developed into adjustable lettering that can be adapted to different layouts. The project was made with oi.lab.
Insights
- Archival Qairat logos and Soviet-era Kazakh lettering provided the historical references, grounding the design in the club’s own visual heritage.
- Roman capital proportions gave the lettering its structural basis; the designers reinterpreted these forms for a contemporary sports context.
- A request for a heavier, lower-contrast version prompted the move to variable lettering, allowing the logo to be adjusted for individual layouts.
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