Brand Identity For 29cm Seongsu Showroom

CFC collaborated with 29CM to develop the brand identity for its first offline showroom, 29CM Seongsu. The design concept explores the coexistence of change and permanence, translating 29CM’s evolving lifestyle philosophy into a physical space through a modular identity system inspired by the idea of centimeters. The result is a flexible yet consistent visual language that reflects the brand’s kind and whimsical character.