Interactive Motion Design For Spark Game Arena Live

BUCK collaborated with Colenso BBDO to bring 'Byte', a giant digital snake, to life for Spark Game Arena Live in Auckland. The team created a dynamic, low-poly animated creature that slithered across multiple screens, engaging attendees in a real-time interactive battle using QR-enabled wristbands. The experience blended 3D and 2D animation with bold lighting and color to create an immersive gaming-inspired spectacle.