Augmented Reality Experiences For Fendi Fw22 Launch

BUCK collaborated with Meta and Fendi to create two immersive AR experiences celebrating Fendi’s FW22 collection and its Roman heritage. The experiences, 'Masterpiece by Fendi' and 'Faster by Fendi', merged classical sculpture aesthetics with cutting-edge digital craftsmanship to bring the Fendi Faster sneaker to life in both geo-activated and social media formats.