Samolet. Without adventures

Border Zero’s Samolet campaign dramatises buyers’ fears as surreal fairground attractions, then contrasts them with a welcoming finished apartment. Zhenya Onegina directed the film with Stereotactic on 35 mm, using practical effects. A companion website answered buyers’ questions with facts. The studio reports that the May–June 2021 campaign exceeded planned reach by 23%, with cost per view 20% below plan.