Octa. Lucky to have

Border Zero developed OctaTrader’s campaign around traders’ existing beliefs in luck. Humorous films contrast unreliable rituals with the app’s tools, supported by localised versions, key visuals and templates for product videos. The global campaign launched in April 2024, with Malaysia first. The studio reports that its films generated more sign-ups there than Octa’s comparison performance videos; the idea later extended into a trader survey.