Digital Platform And Archive System For A Global Design Collective

AREA 17 has partnered with Pentagram since 2017 to shape and extend the firm’s digital presence. The work includes redesigning the website to better organize and surface projects across Pentagram’s independently led partner portfolios, while reinforcing the collective identity of the firm. AREA 17 also replatformed the site onto its open-source Twill CMS to create a scalable technical foundation, and developed a bespoke digital asset management system to centralize, tag, and retrieve work across decades of practice. Building on that system, AREA 17 co-created Archive, an AI-powered search tool that uses image recognition and natural language processing to make Pentagram’s historical work more accessible for research and inspiration.