A Digital Home For A Storied Fellowship Foundation

AREA 17 created a new website for the John Simon Guggenheim Memorial Foundation, building on a brand identity by Pentagram. The platform brings the Fellowship’s past and present together to reveal the impact of a century-long program supporting scholarship and artistic creation. It showcases more than 19,000 fellows across over 50 fields, draws on historical archives to surface overlooked stories, and clarifies the scope of the program and its open application process. The result is an informative and inspiring digital experience that broadens awareness of the Fellowship beyond academic and arts circles and underscores the cultural value of supporting liberal and creative work.