Website Redesign For A Global Contemporary Art Institution

AREA 17 partnered with Fondation Cartier to redesign and rebuild its digital ecosystem as the institution prepared to move to a larger, more central venue and expand its global presence. The new website simplifies a growing and complex content universe through clear navigation, layered editorial structures, and dynamic storytelling tools that connect exhibitions, artists, artworks, and programs. AREA 17 also aligned the digital experience with the new brand identity by DeValence and created a system that reflects each exhibition through its own color palette. The platform supports both online discovery and on-site visits through ticketing integration, practical visitor tools, and a web app that enriches the museum experience. Built to scale, the site helps Fondation Cartier promote international partnerships, travelling exhibitions, and cultural programming while increasing visibility and engagement.