Brand And Digital Platform For An Ai Audio Company

AREA 17 partnered with ElevenLabs to help scale the company from a niche research start-up into a leading AI audio platform. The work included brand strategy, a visual identity built around abstract “Voice Signatures” and “Sound Flows,” and a flexible structure for presenting research, B2B tools, and consumer products. AREA 17 also designed the website around interactive demos and customer stories so users could better understand the platform’s capabilities and real-world applications. In addition, AREA 17 helped launch ElevenLabs’ first consumer product, a Reader App that lets people listen to imported text using a wide library of AI voices, with a simple interface focused on accessibility and everyday use.