Digital Ecosystem And Loyalty Platform For A Global Hospitality Group

AREA 17 partnered with Accor to launch ALL – Accor Live Limitless, helping transform the company from a hotel group into a broader lifestyle hospitality brand. The work centered on ALL.com, a group-wide loyalty platform that connects stays, rewards, services, and exclusive experiences for more than 90 million members. AREA 17 also created a scalable, accessible design system with modular UI components and documentation to support consistency across Accor’s global digital teams. In response to changing travel behavior during the pandemic, AREA 17 rapidly extended the ecosystem with new booking platforms for apartments and villas, restaurants and bars, and spa offerings. Since 2019, AREA 17 has continued to advise Accor on digital strategy, platform evolution, and brand consolidation.