Advertising Campaign For Westfield Shops At The Oculus

Applied created the 'But First' campaign to reenergize the Westfield Shops at the Oculus in New York City following the easing of COVID restrictions. The campaign used real-life scenarios and a playful tagline to position the shopping center as a lively, social destination for everyday moments. It successfully invited people back to reconnect and enjoy the city’s energy in a safe, welcoming environment.