Digital Launch Platform for Free the Youth X Jordan
For Free The Youth × Jordan, the webshop becomes another room in the campaign’s Arena of Flight.
Analogue created a digital rollout and webshop for Ghanaian fashion collective Free The Youth's collaboration with Jordan. Set in the "Arena of Flight" campaign world, the platform combines products, custom motion, graphic treatments, and interactive transitions for a sneaker release.
Insights
- Analogue carried the campaign’s visual language into product presentation, transitions and custom motion, keeping shopping inside the same creative world.
- The client combines a Ghanaian fashion label, creative agency and NGO; cultural expression is part of its stated mission.
- The project credits distinguish Analogue’s UI/UX and motion work from campaign, photography, production and development collaborators.
- Editorial takeaway: the purchase journey can continue a campaign’s story when interaction and art direction are conceived together.
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