Campaign Posters for MERIT’s Australian Pop-Up

After Hours Studio created campaign identity, a poster, and print collateral for MERIT’s first Australian pop-up, commissioned via Leaf Comms. Working with MERIT’s existing identity, the studio paired a custom handwritten “In Residence” treatment with the brand’s signature typography. The final poster combined campaign typography, event details, and the Paddington gallery address for display across Sydney ahead of the March 7 and 8 event.