Digital Extension of Louis Vuitton’s Print Magazine

AKQA transformed Louis Vuitton’s exclusive print magazine, The Book, into an immersive digital experience within the Louis Vuitton app. Through AR, 3D, gaming, and spatial audio, the project reimagines storytelling for the brand’s most loyal customers, blending craftsmanship with innovation. The result is a dynamic platform that continues to evolve as a hub for interactive brand narratives.