Studio: AKQA

Client: AKQA

Work: Digital Design

Industry: Media

Digital Campaign For Reframing The Greatness Of Black

AKQA created 'Reframing the Greatness of Black', a digital initiative addressing racial bias in photographic and imaging technologies. The project introduced RGBlack.org, a platform featuring new calibration cards for diverse skin tones and a film that reimagines the legacy of Shirley Cards to promote more inclusive representation.

Tags: Bias, Perspectives, Photography, Platform, Representation, Technology